The Laver Cup is Roger Federer’s farewell, with Rafa Nadal as his partner, a spectacle of tennis and nostalgia that is very expensive: between 25,000 and 50,000 euros is what it costs to enter the matches. The tournament is organized by TEAM8, the representation agency that Federer himself runs together with his lifelong agent, Tony Godsick, remains a unique piece of the circuit, for pitting the best players in Europe against those from the Rest of the World. world and for being able to see unique scenes, such as enjoying Federer and Rafael Nadal together in the same doubles team, or the Swiss and Novak Djokovic being also couples on the court.
As it has become Roger Federer’s last match, everyone looks towards the tournament and that has also been used by a man to give loudspeaker to his protest. Thus, he has jumped onto the track where he was playing a game and set fire to his arm, as a sign of protest against the use of private flights in the United Kingdom.
The man was wearing a T-shirt with the slogan “End private flights”, later the spontaneous was withdrawn by security, which put out both the fire on his arm and the one on the track
It has taken advantage of the media attention of an event that does not feel the crisis. The most expensive tickets, those for Friday, the only day Federer will play, range between 25,000 and 50,000 euros. One last golden opportunity to bring down the curtain on a career that has spanned 24 years and has left in its wake 20 Grand Slams, 310 weeks at the top, 103 titles, two Olympic medals and more than 1,250 victories. in addition to earnings only in prizes that reach 130 million euros.
To support Laver, a tournament now in its fifth edition, Federer has the backing of the Australian tennis federation, the US federation and the Brazilian banker Jorge Paulo Lemann.
In addition, there are several brands that have not hesitated to join Federer’s initiative, which since its inauguration in Prague in 2017, has passed through Chicago, Prague and Boston, and that after London will fly to Vancouver in 2023 and to Berlin in 2024 .
The main sponsors of the event are Rolex, Credit Suisse and Mercedes Benz, brands that are also associated with Federer, who they nourish each year with several million euros.
To these we must add the presence at the O2 of Uniqlo, the clothing brand that dresses Federer and that showered him with 300 million over ten years. The Japanese supply the clothes to all the employees of the tournament.
Within the ‘fan zone’ of the tournament is the racket brand Head, the courier company UPS, the Swiss tourist office, which has a reserved space at the exit of the O2, and even the Rafael Nadal Academy, which sponsors its programs of training in Manacor. A spontaneous jumped to the track where the Laver Cup is disputed and set fire to one arm, as a sign of protest against the use of private flights in the United Kingdom.